“Quantity over Quality”

This is a mantra that all SEO experts swear by, and for good reason.

Because when it comes to SEO, you cannot compromise on quality. In fact, balancing both these aspects is the key to ensuring the success of your digital marketing campaign and strategy.

In an effort to boost your page’s ranking and, ultimately, the conversion rate quickly, many professional SEO marketers end up making grave mistakes that harm both the quality of your site and the quantity of your viewers.

We understand that it gets tough to maintain the top ranking of a site due to the hardcore and constant competition across websites. You end up taking shortcuts to reach the top quickly, which only ends up damaging your site’s authentication.

A deeper understanding of the common SEO mistakes can easily prevent you from doing the same. Don’t worry, we’ll help you do that.

Here’s How You Can Avoid 8 Common Slip-Ups In Your SEO-Boosting Strategies…

Mistake #1: Faulty Operational Systems

We all know that SEO is getting more complex with each passing day, and it’s not going to get simpler in the future as well.

TTFB (Time to First Byte) and other technical aspects are prime examples of its complicated nature. And this is the main reason most people end up thinking that their poor SEO-boosting campaigns are due to such technicalities. However, it’s way further than the truth.

The real issue might be your content and the targeted audience.

Even though some technical SEO issues such as poor indexing have a negative impact on a site’s SEO performance, the prime reason behind a failed SEO plan could be there is not enough high-quality content with relevant keywords. This is a simple yet very important aspect of digital marketing, but it is also most commonly overlooked.

With a quick glance at your competitors’ sites, you see that there are several pages as well as at least a huge number of referring sites. The more content these big brands post online, the more views they generate and the better they rank up your website. Realizing this reality alone can take you several steps ahead from where you are now.

Nevertheless, many SEO experts think too tactically and narrowly to find magical and highly effective solutions that don’t exist. In the end, they overlook the bigger picture, and as a result, your workflow gets affected.

In short, you need to stop deep diving to find critical technical errors and instead start focusing on the more important factors.

Mistake #2: Not Fast Enough

Google has always favored websites with a fast loading speed. And it’s because Google is committed to improving user experience in all aspects of its operation. A faster website surely makes the browsing experience seamless and efficient.

Imagine this: you are online searching for something and end up visiting a website with all the information you need. BUT each page takes several seconds to load. Will you still be interested in browsing through the current site when you can find another relevant resource?

If your site also has a long loading time, you can improve it by compressing the images. Large images can notably slow down a site. On the other hand, low-quality images can also repulse your viewers.

A perfect solution to fix SEO issues of such kind would be to start using Google PageSpeed Insights. With this platform, you can identify which areas of your site need improvement. Along with this, you can give WP Smush and Smush Image Compression and Optimization plugins a try to moderate images without affecting the quality.

Implementing the use of a caching plugin is another way to improve your page speed, but it is not commonly explored by digital marketers. By using a caching plugin, you can significantly improve your page’s speed as it stores all the previously generated data securely and then serves it on command. This works wonders to speed up a site as your page will not reload all the data each time. W3 Total Cache and WP Super Cache are two of the best caching plugins you can use, these can configure and cache the content of your website easily.

Mistake #3: Poor Delegation

Imagine this: you have delegated a creative person for a technical job role. And asked a pure technical mind to come up with creative solutions.

How do you think it will go?

Poorly, exceptionally, poorly.

Similarly, skilled writers are not good editors themselves or fail to manage different writing projects. That’s exactly why many companies employ the help of editors proofreaders and content managers. Segregating tasks this way helps them focus on and excel in individual tasks.

Because writers are creative people who can take charge of presenting ideas and shine through creative expression. Editors have a keen eye for details, which helps them to maintain uniformity and consistency throughout the content. Similarly, content managers excel at properly managing projects and can ensure the timely delivery of tasks.

In short, you need a collaborative team of experts to properly manage writing, modifying, and managing different projects daily in an efficient way. A successful collaboration helps people use their skills to the full capacity avoid making unnecessary mistakes due to poor performance, and ultimately improve SEO optimization.

Mistake #4: Guessing and Not Learning

With a quick Google search, you can witness how certain brands dominate certain niches. For example, if you search for “best coffee shop near me,” you might find Starbucks to be at the top of the search results.

Such brands often don’t have to worry about “topical authority,” which is a concept most businesses struggle with.

But that’s not all!

Known brands sometimes avoid the basics. Their overconfidence in their site’s SEO and arrogance end up causing grave damage. However, you can use their arrogance as your chance to excel.

For example, if a big brand chooses a highly competitive field such as “making money online,” they will play the guessing game instead of fact-checking and proper measurement to approach content creation.

Mistake #5: Not Focusing on Metadata

Metadata is the backbone of a properly planned Google ranking optimization strategy. If you have been overlooking adding proper metadata, no wonder your site’s ranking is low.

Metadata is the title and description that shows up on SERPs (Search Engine Result Pages) under websites that appear after a search.

Title tag plays the most crucial part in attracting clicks and impacting the overall search rankings.

While the meta description might not be as crucial as the title tag for impacting ranking, it still matters. Meta description works as an ”organic ad text” for informing both the viewers and the search engines about the page’s context. You should use one or two keywords to write a meta description and make sure that it is within 400 to 600 pixels; otherwise, Google might cut off some parts of the text.

You can boost the click-through rate significantly by writing compelling meta descriptions and titles. Additionally, you can guide your targeted audience properly by providing a clear title and summarizing the concept of the content in the description. Failing to do so might increase your site’s bounce rate.

Mistake #6: Mobile Responsiveness

Did you know that more than 55% of site traffic is generated via mobile devices?

So, if your website is not mobile-friendly, you are essentially missing out on a huge chunk of viewership. On the other hand, if your site is mobile-friendly but takes a lot of time to load or is not easy to browse, that can repel your targeted audience further.

Most internet users use their phones to browse rather than use computers. That’s why Google has already started to give priority to the website with an easy-to-use mobile version site. Google doesn’t favor a website if the mobile site is not responsive.

And the most important part is, to keep on working on the mobile site to improve its performance as well as aesthetics. Start fixing its layouts, images, and text by using the Google Mobile-Friendly Test Tool. This tool can help you understand how your website looks on different screens such as laptops, tablets, etc.

Mistake #7: Avoiding Routine Audits

Monitoring should always be a part of your SEO marketing strategy. Without overviewing your site every now and then you can easily overlook a basic problem that may turn into a huge issue in the future.

With constant monitoring, you can pinpoint the small cracks in your SEO campaigns. A routine audit is the best way to modify and improve your digital marketing efforts one step at a time. Doing so gives you a perfect window to uncover hidden technical issues that were hard to witness before.

Critical problems like content discrepancies, link-building problems, indexation issues, and many more technical issues will pop up in time before it gets hard to manage.

Routine site audits are not only for old sites but also for new ones. Starting it from the beginning will help you get the hang of it before your site’s size and complexity increase. We would recommend auditing once every two weeks to conduct SEO error fixing promptly.

We would suggest using Ahrefs or SEMRush as these platforms are more efficient at finding even the smallest issues. You can schedule these platforms to run on an automated basis and then get the result on your Gmail.

Mistake #8: Ignoring What Converts

Even though SEO’s main purpose is to generate views to your site, ultimately, your focus should be on the conversion rate.

Generating thousands of “free” views won’t get your business anywhere if you are not taking the initiative to turn these numbers into conversions. Your website gets significantly impacted when your viewers become your buyers by purchasing a product or service. So start focusing on producing content that will influence your visitors to invest in our website instead of aiming for ranking higher.

Using Google Analytics tool will help you track which keywords and pages are increasing your site’s conversion rate. By doing so, you cannot only untapped the hidden goldmine but automatically ensure the success of your SEO optimization strategies.

Conclusion

You can never get comfortable with SEO, it’s always going to get trickier in the future. But you can always prepare yourself by improving your strategies along with the changes. It will take time to get used, but with time you will be able to identify any SEO mistakes in its wake.

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