Content is a vital digital marketing element. However, only attractive content is not enough to impact the target audience unless it is relevant. 

So, how will you find out if the content is useful for the target audience? 

One simple way to know is to monitor the performance of your content using analytical tools. Once you know which parts of your content are not grabbing the audience’s attention, you can modify or eliminate them to improve readability. Firstly, let us understand the nuances of Content Intelligence and establish ways to overcome content marketing challenges.

What is Content Intelligence? 

This is a process of content analysis using machine learning and artificial intelligence. It helps you identify the opportunities for improvement and optimization. Content Intelligence revolves around the idea to identify the type of content that resonates with the audience. 

Content Intelligence Crucial Insights: 

1. Content writing trends
2. Peek into the way the target audience engages with the content you share
3. Pick a favorable tone, language, style, and voice for the content 
4. Make content intelligence-applied data-driven decisions to improve the content marketing strategy
5. You can optimize your landing page content with superior-quality words, tone, diction, and audience requirements 

Content Intelligence Significance

Experienced marketers cannot emphasize this fact enough that content is the ultimate factor that will decide the fate of your marketing campaigns. Therefore, all marketers spend significant time and effort to create their content. However, many marketing professionals miss out on vital aspects such as objectives, opportunity, and cost. They forget to consider the potential impact it can have on your audience. This is one of the reasons for controversy for some brands unintentionally. 

You can chalk out the overall user and competitor analysis data to build an effective content marketing strategy and integrate Content Intelligence. 

Reasons to apply content intelligence – 

1. It will help you generate useful and high-quality leads
2. Obtaining more conversion and increasing the ROI
3. Attracting more traffic
4. Quick content output
5. High-quality lead invitation

Moreover, you can overcome difficult content marketing challenges with content intelligence. 

There are several other benefits to content marketing as follows – 

• Competitor analysis 
• Establish content type suitable for the audience
• Predict content performance with audience and competitor data
• Real-time content performance analysis
• Generate an impeccable content marketing strategy that helps you provide resources that directly target users’ search intent
• AI tools assisted content automation  

By offering all these benefits, content intelligence facilitates faster deliverance, requires less human effort, and reduces costs. 

Besides, you will get deeper insights into audience requirements. Once you have figured out what your audience needs, it is easier for you to build a winning content strategy to benefit the creator and the audience equally. 

Must-Have Essential Features for Content Intelligence

If you have made up your mind to work with a content intelligence platform, we will help you decide what features you should not overlook.

Check If It Collects Real-Time Data

One of the most effective attributes of a content Intelligence platform is real-time data representation for result accuracy. Its primary purpose is to offer a system that allows you to create content based on current market and content writing trends and audience preferences. 

So, what is the significance of this feature? 

The digital marketing industry changes in leaps and bounds. It is so unpredictable that the things that are normalized today might become taboo tomorrow. Therefore, ensure to monitor the changes for adaptability and competitive edge. 

Having access to real-time data enables you to be flexible and apply your currently acquired knowledge to your content marketing strategy. 

Also, you can beat your competitors by being the first to introduce the latest changes to your content. Your audience will be more inclined to check your content first as you will have something new to offer. 

Process Automation

Dependency on manual work alone is unsmart. A little help from the AI tools will encourage you to save time and cut costs all at once. A content platform that facilitates automation will help you generate effective and scalable strategies by eliminating content marketing challenges. 

Certain processes need to be automated. These are as follows:

1. Audience segmentation
2. Rank and Web Traffic Analysis
3. Competitor and market research
4. Content performance report
5. Keyword search

Reducing the human effort on even a few of these processes will significantly lower the time and money you spend on creating a dedicated piece of content. Therefore, you can focus on creative aspects and dedicatedly improve the overall quality. You will also get ample time to devote to more complex tasks. 

Competitor and Audience Insights

Your content might perform well as per your web traffic analysis, but to go one step ahead, you need to look into what your audience and competitors want. For instance, during a Cricket World Cup match, most people are usually very much interested in the sport. You can check if your competitors are also producing their content highlighting the sport. You can do the same for your brand. This will help you stay relevant and interesting. Say, for example, you are a brand that sells food. You can introduce special discounts or name a few dishes in honor of the best-performing player. 

Content Intelligence tools come in handy when you are going to conduct your research on audience and competitor insights. These tools collect data and information from both competitors and audiences to create engaging content. Therefore, you must select platforms that can collect and analyze external data and make it more accessible. 

The process in which you depend on your historical data is tedious. It is better to rely on insights to get better performance. 

Third-Party Integrations

Content marketers usually use an assortment of tools to aid their entire production process. A great content intelligence tool will have third-party tools integrated within the system so you do not have to jump from tools to tools to enjoy an all-around experience. Let us take the example of WordPress. On WordPress, you can perform basic website-building tasks and install plugins to facilitate smooth operations for all the functions you require on your website. 

Several popular content intelligence tools are compatible with two important Google tools – Google Search Console and Google Analytics. However, a good content intelligence tool must have the facility to integrate a Content Management System (CMS), keyword research tool, etc.

Figure out what systems and tools you will need for your business besides the common and important ones. Once you have made a list, try to check which content intelligence systems are compatible with those. Finally, check if it is compatible with your go-to software.

Top 6 Content Intelligence Tools in 2023

If you are convinced that you should use the power of AI and machine learning in your content marketing, we are here to help you learn about a few amazing tools that can substantially improve marketing for you. 

Let us look at some exclusive options in 2023 – 

1. ImpactHero

ImpactHero is an effective content marketing tool that is specially designed to offer you insight into the big picture instead of minute details in your analytics. This AI-powered tool offers top-notch data analysis with engaging and interactive graphics and then offers a breakdown of the overall channel performance. 

Analyze individual segments for a better content performance understanding. You can also get customized reports to understand what type and length of content are most rewarded. 

It is also helpful in analyzing what type of content is already present on your website. Using the “Impact score” feature, you can analyze the content already present on your website and understand which is the worst-performing content so far. 

When you have a clear understanding of what has not worked well for you in the past, you can base your strategies to avoid the same mistakes. The tools will also give you suggestions to improve the quality of your content. Applying those changes can improve the chances of your content getting a higher score on SERP. 

In addition to these features, ImpactHero also generates a report that reflects at what stage of the buying journey your potential buyer abandons the site. This helps you identify and eliminate issues and weak links in your content.

2. Semrush 

Semrush is a content marketing platform that contains a myriad of tools to boost your advertising campaigns. 

You can use its Market Explorer feature to understand your target audience and obtain specific data related to your industry and insights on competitors. All you have to do is add a competitor’s domain, your niche, and your domain to get results. 

Besides market research, Semrush offers a content marketing toolkit that has answers to all your digital marketing troubles. 

The Topic Research feature allows you to generate new and unique ideas for content generation. You can add a topic and the tool will help you with multiple trending-related ideas that will help you rank high on SERPs.

If you further click on an idea, you will get a list of headings, searches, specific questions, and much more. 

SEO Content Writer Template will help you see a brief content overview to show how your content should look and what it must include. 

Semrush can help you with the following:

1. Offer SEO recommendations after surveying the top 10 search results.
2. Check the performance of your competitor and give you more suggestions for improvement.
3. Provide Simple and Basic Recommendations.

3. ContentShake

ContentShake is an excellent content management system tool that allows you to optimize your content using keywords. 

ContentShake’s interface is simple. On the left side, you find a tab named “Suggestions” and another tab named “Optimization” is present on the right side. 

You can first add your content and then click on the “Optimization” tab. This will reflect how the articles will stand in the competitive market.

4. Curata

Curata is a content curation tool that will help you unravel excellent content creation ideas that work well with the audience. 

Curata tries to collect information using different metrics such as page views, social shares, and revenue generation and analyzes the content across the web. Curata enables you to build strong content strategy choices. 

Apart from these, Curata comprises an assortment of tools that perform the following functions:

1. Track select metrics using a customized report builder
2. Social media content curation
3. Content Management System and automation tool integrated within the app
4. A built-in button to publish content directly from the platform

Curata uses machine learning abilities to create content based on user preference and behavior. Therefore, this tool adeptly creates content that suitably fits your needs. 

5. Contently

Contently is a content intelligence platform that is mostly at the enterprise level. It can help with content creation, distribution, and tracking on a large scale. 

It contains several features and it can help you get SEO content writer story ideas. You can get tips and topics that have the potential to succeed in the competitive landscape. This will help you build an amazing content strategy. 

Contently begins to work especially when you begin with the content creation process. It comprises a built-in job board that lets you publish specifications as a guide for content marketers. Its integrated editor lets you build, strategize, create, publish, and improve multimedia content. 

IBM Watson-powered AI suggestion tool helps you refine the tone of your content. Besides, Contently also provides expert analytics that empowers you to track the ROI and performance of content marketing strategies. An SEO dashboard, content performance concerning individual channels, engagement metric visualizations, and much more. 

6. Optimizely

Optimizely is a perfect blend of content intelligence platforms and CMS alike. It ensures that your content marketing is effective and easier. 

First, you need to start auditing your content. Try to get a top-down view of the topics that drive you higher conversions. This will give you a nudge in the right direction. 

It has many other features such as a content editor, digital asset manager, content calendar, task manager, etc. Therefore, Optimizely is your one-stop destination for all your marketing needs. 

Optimizely is a wonderful tool that can also analyze your content marketing efforts. Using its analytical features, you can allocate a budget to your content marketing campaigns accordingly. Analytical features allow you to get cross-campaign insights that will help you gain more ideas. 

Bottom Line

Content intelligence is an effective way to streamline your content marketing efforts. These platforms have integrated systems and amazing features that simplify your work for you. 

You can effectively reduce human efforts and production costs. Skyrocket your business with effective content marketing strategies and build an effective analytical system that will help you monitor your performance. 

Do you need help building an effective content strategy? Contact us today at MyTasker and get a complimentary consultation from our experienced digital marketing experts.